Live video has grown in popularity in event marketing over the last few years. The growth is attributed in part to easy-to-access tools like Facebook Live, Periscope and YouTube Live making it easy for anyone to broadcast live video to the world. Today, attendees are demanding for live streams while events that were once exclusive to television, can be watched online. Here are some of our favorite ways in which a live stream of an event can pay off for your organization.

Live Streaming can grow online interaction

Live streams are a great way of boosting interaction between you and your potential clients. If the content you are broadcasting is interesting to individuals in your niche or just a curious topic to outsiders then you will get the chance to engage with prospective clients who previously may not have thought about contacting you. 


Streaming to your audience directly creates a feeling of closeness with your audience and reinforces the human quality of your company. Users watching your live stream feel that they are experiencing the event from the comfort of their own environment. Therefore, as an event organizer, you are linking intimacy and exclusivity all the while reaching a wider audience.

Grow your audience

While all events have geographical and physical restrictions, Streaming live on the web makes it accessible to a worldwide audience. Meaning attendance to your content can surpass any capacity limitations a physical event would have. While online, the number of users that can watch your stream is almost endless.

Standout from the crowd

Streaming live events could give a business a fantastic point of differentiation. Live streamed events whether are not something that is used by many organizations. Companies that take this innovative use of Internet video and steer it towards your organizations marketing aims then they could start to set themselves apart from the rest of the competition.