UNO and non-profit organization It Gets Better Project (IGB) have joined forces to create a brand new deck for Pride month. For many years, UNO has made it its mission to bring people together with the game, a large champion for unity and inclusivity. The mission intertwines perfectly with the goals for IGB, especially in time for Pride month.
Not only does the Pride edition of UNO not only celebrate the LGBTQIA+ community, but it is a part of the brand’s 50th-anniversary special roll-out editions. Mattel has also donated $50,000 USD to the It Gets Better Project, in dedication to uplifting, empowering and connecting the LGBTQIA+ community globally. Mattel will also be a partner for the IBG Project’s digital pride festival set to be held in late June 2021. The festival is expected to bring together the organization and public to participate in meaningful conversations with trailblazers within the community.
UNO Play with Pride deck is available exclusively at Target as well as Target retailers for $5.99 USD.