Spotify and Facebook have come together to collectively improve users’ sharing experiences.
Discovery has also been an important aspect to Spotify users. By allowing Spotify audio discovery to occur directly within the Facebook app, it creates a more seamless experience for listeners, without having them switch between apps.
Spotify Premium users will now be able to discover and experience songs and podcast episodes with full playback directly from Spotify from inside the mobile Facebook app on iOS and Android phones. Similarly, those who do not have a premium account can enjoy the same experience in shuffle mode, but with accompanying ads.
Not only does this allow users to directly share songs to their Facebook News Feed, but fans will have greater reach with the ability to play songs through the in-app mini-player. Certain verified artists’ posts or even user-uploaded videos on Facebook that contain licensed music will be available.
As social media sharing continues to highlight user experience and audio continually brings people together, Spotify and Facebook are hoping to be at the forefront of bridging social audio interactions.