Linktree has acquired Songlink/Odesli, an automated music link aggregation platform.
Linktree will integrate Songlink/Odesli into its newly launched Music Link feature, which enables artists to increase their digital streaming footprint and helps fans discover new music.
With this acquisition and feature, Linktree takes a “significant” step towards becoming a “one-stop-shop” for touring, merchandise and streaming, says the company.
The Linktree platform is utilized by more than 16 million users globally, including TikTok, Selena Gomez, Red Bull, Alicia Keys, Facebook, the Los Angeles Clippers, Jessica Alba, Comedy Central and HBO.
Wiz Khalifa, Luke Combs, BENEE, Vance Joy, Ashnikko and Luke Hemmings of 5 Seconds of Summer are among the artists using Music Links to share content across 16 major music streaming platforms, including Apple Music, Spotify and YouTube.
Through its content matching ability, Linktree’s Music Link automatically detects and displays the same song or album across all music streaming services to help fans listen on their preferred service.
Each Linktree visitor gains streaming results that are personalized for their geographic location, and interactions with Spotify embedded content will count as a stream for the artist.
Artists with Linktree PRO accounts will be able to measure fan engagement including which streaming services are most popular, where fans are located and from which platforms audience traffic is coming from.
This acquisition and new product offering is the latest in a series of creator-focused partnerships, feature expansions, and product developments for Linktree.
In May 2021, Linktree introduced the Passion Fund, a $250,000(USD) global grant program designed to support creators, activists and entrepreneurs.