Kobe Bryant’s long-standing endorsement deal with Nike has ended after Kobe’s estate didn’t renew their deal.
According to ESPN, Nike’s deal with Bryant expired on 13 April 2021, but Nike will still release previously planned new editions of Kobe’s sneakers this year.
This simply means that his estate is now free to negotiate a new deal with other brands.
Nike released a statement confirming that their contract with Bryant had ended.
“Kobe Bryant was an important part of Nike’s deep connection to consumers. He pushed us and made everyone around him better. Though our contractual relationship has ended, he remains a deeply loved member of the Nike family.”
Kobe Bryant’s wife, Vanessa told ESPN that she was hoping to form a lifelong partnership with Nike that reflects Kobe’s legacy.
“I was hoping to forge a lifelong partnership with Nike that reflects my husband’s legacy. We will always do everything we can to honor Kobe and Gigi’s legacies. That will never change.”
Bryant originally signed with Nike in 2003 and later signed a five-year extension in April 2016.
The most recent Nike Kobe releases to date include the Nike Kobe 5 Protro “Bruce Lee” pack and the Kobe 6 “Grinch,”.
Bryant passed away in a tragic helicopter crash in California in January 2020 along with his daughter Gianna and seven others.
If Bryant estate and Nike can’t work out a new deal, you can expect the market for his Nike sneakers to increase even more in value, as there will less of a supply.