After years of testing this feature, Instagram now allows users to hide like counts on their posts.
Available on the latest version, users have an option to hide like counts on all posts in their feed. You’ll also have the option to hide like counts on your own posts, so others can’t see how many likes your posts get.
Instagram reveals that this is to allow users to focus on the photos and videos being shared, instead of how many likes posts get.
This means the number of likes for a post will be removed from the main feed – and followers will not be able to see the number of likes a post received, only the account owner will be able to.
“We tested hiding like counts to see if it might depressurize people’s experience on Instagram. What we heard from people and experts was that not seeing like counts was beneficial for some, and annoying to others, particularly because people use like counts to get a sense for what’s trending or popular, so we’re giving you the choice.”
The idea is also regarded as a solution to the pressure of social media and receiving more likes for posts. It is known that Instagram is one of the most addictive social media platforms and has the ability to create mental health issues.
How to hide likes counts:
You can hide like counts on others’ posts by visiting the new Posts section in Settings. This control applies to all the posts in your feed.