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In this exclusive look book shot by photography extraordinaire – Austin Malema – we are introduced to “Draper”, the next front runner of hip hop draped in Ellesse – a brand not new to the hip-hop scene.

In this larger than life look book, Draper is side by side with Hip Hop’s contemporary heavy swingers Dj Banques and 2loux. The trio take us into an Ellesse wonderland, where not everything that meets the eye tells the full story. Distortion meets rustic in a space where lounging, conversing and art come together in harmony.

Austin Malema exquisitely frames the trio in quirky, put-a-smile-on-your-face portraits. Ellesse takes centre stage in this elaborate exploration of sports and street wear. Ellesse breathes life into what seems to be a numbing fashion scene through colour and fresh cuts.

DJ Banques collaborates with Draper in an upcoming song called “Bellas” featuring “Southside” hit-maker Kevi Kev and “Tarantino” star 2loux. It is said that the upcoming release from DJ Banques features immaculate word play and heavy drums, while a hypnotic hook expresses the idea that “I don’t want your phone number, I want your bank account number” {“Bellas; A se number ya di phone, ke number ya di banka”}.

Draper X Ellesse is the true definition of revitalizing the hip-hop scene through visuals and art.

Mac Nuru

Trade | Arts