Showing no signs of slowing down, BTS has now been announced as Louis Vuitton‘s latest House ambassadors. In recent years, the K-pop supergroup has taken over the music world globally to become a certified pop culture sensation. BTS’ unprecedented worldwide popularity has now brought members Jin, Suga, J-Hope, RM, Jimin, V and Jungkook to the forefront of fashion. The announcement comes after discussions between Louis Vuitton’s Men’s Artistic Director, Virgil Abloh and BTS where the group shared their creative visions and ideas for the partnership.

“I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on”, said Virgil Abloh.

“Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us,” added BTS.